The Perfect Price Point — Is There Such A Thing?


There are a number of factors that customers consider when deciding to purchase a product. When setting these prices, consider your profit margin, which is typically 30% or above. Retailers may want a profit margin of more than 50%, so keep the retail price in mind as you calculate it. You may want to provide a “suggested retail price” to help ensure that retailers price your item competitively — though you cannot control the final price that retailers set.

For more information about the factors to consider when pricing your product, check out the accompanying resource.

How Pricing Can Impact Your Product’s Success from Retailbound