Start Selling Online Today with These Simple Digital Product Ideas


If you’ve ever wanted to make digital products to sell online but thought you couldn’t because you don’t have the time or knowledge to create things like online courses and e-books, then I’ve got good news for you.

While e-books and online courses are the most popular forms of digital products, they’re just the tip of the iceberg. If you can create something that will help someone else, chances are, they’ll buy it, no matter how small or simple it may seem. Make that thing easy-to-find and immediately transferable and you’ve got an income generator on your hands.

So what can you put together quickly that you can use to make some passive income online? Here’s a look at some of the easiest digital products you can create in a matter of hours.

1. Tutorials and Guides

If you’ve ever gotten frustrated trying to do something seemingly simple – like setting up Ikea furniture or drafting a business proposal – you know how handy a clear, concise, step-by-step guide can be. That’s why compiling information about things you know into an easy-to-follow PDF or web page guide can come in handy for folks searching online.

I know what you’re thinking. “I get why guides are great, but the information is usually available online. Why would anyone pay me for it?” The simple answer: convenience and confidence. Simply knowing that all the information you need is in one place, from a reliable source, and downloadable for easy reference is worth paying for. Even if your guide isn’t something people will pay for, it might be effective as a lead magnet.

2. Templates and Forms

In the same vein, templates and forms are things that people could sit and figure out how to do, or they could just pay someone who’s already figured it out a few bucks for a copy they’ve already created. In a world where no one wants to reinvent the wheel, you’re becoming the wheelmaker.

So what kind of forms or templates should you create? Well, just about anything. There are sites online that allow you to list everything from pre-school printable worksheets to business profit and loss statements. Take a look around your business or a project you’ve done and see what forms, documents or spreadsheets you’ve created that might be useful to others. A few tweaks and you could have your first digital product ready to go.

3. Stock Photography

Sure, you’re probably not a photographer. And you might not even own the kind of equipment to even be touting yourself as one. However, if it’s something you think you could find joy in, you shouldn’t let that stop you. A few hours learning the core basics of photography online and your latest smartphone – which can take brilliant photos, by the way – is really all you need.

Don’t worry about getting the perfect robotic models with fake smiles and top-floor offices, either. Stock photography has changed for the better in the past few years, and many are searching for diverse, interesting photos that are a lot more authentic and spontaneous. Take a few photos around your home and neighborhood and set them up on a stock site. Worst case scenario, you just gained a great new skill. What do you stand to lose?

4. Exclusive Video Content

You may not have the time to plan and create a whole course, but you could always create a short video series. Videos are all the rage these days, or so we’ve heard, and a quick series with demonstration (rather than just a written tutorial or guide) can be very useful for hands-on topics.

There are two easy options for monetizing these. Upload them to YouTube as private videos and charge a small fee for access to the respective links, or add them to your site and secure the page with a password-only access plugin.

5. Swipe Files

You didn’t think your days of hoarding folders upon folders of “inspiration” files would actually make you any money, did you? But here we are. Swipe files have long been a staple for creatives – writers, designers, etc. – but they can be helpful for just about any discipline or hobby. Compile your “best of” collections into neatly labeled Dropbox or Google Drive folders, and offer a copy to anyone looking to sneak a peek.

This can be photos by category, screenshots of great websites or app features, crochet designs for the artistically-inclined, just about anything you can compile in digital format. You can even promise to keep adding more ideas in the future to make your offer even more attractive. Whatever you do, don’t forget to include attributions!

Sell Those Assets

It doesn’t matter if you’ve been in the game for 10 minutes or 10 years, there’s a piece of the digital product pie for everyone. Everyone has a bit of knowledge, tools or information that others would be willing to pay for.

All it takes is putting it together in an easily-digestible format, setting up a PayPal account to collect payment, and voila, you’re in!