Are you confused about investing time on Twitter for your small business? Not sure how Twitter actually helps your business? Well, you can reach a larger audience by being an active part of the Twitter community. It will help you to generate more leads and become the go-to source when your customers are ready to buy. Studies have shown that Twitter boasts more than 328 million active users per month. It makes sense to use this platform to market your business. But money signing up and tweet some posts carelessly won’t do the job for you. You have to think of a strategy that is essential to effective marketing on Twitter. You should learn from the successes of others, it’s the best way to develop your winning strategy.
In this article, we will talk about 9 small business twitter marketing examples that you should study to become a successful businessman by using Twitter as a marketing strategy. Let’s get started.
- Use Twitter to Stand Out
It’s quite hard to compete with big brands. In the new Work city, the hospitality business is one of the most competitive markets in the industry. It can be an example for you. You know that you have to stand out that’s why you should turn to social media marketing. Hotel management does a lot of business do to get started. They bring in the key journalists and social media influencers to try out their services. Those famous faces share their experiences on Twitter and this way your brand can get in front of a much larger audience.
- Keep Your Followers Interested
Namecheap is a domain registrar and brokerage service, provider. How come they attract more than 100,000 Twitter followers? Yes, it’s because they know the strategy to provide the right mix of business and fun. Trivia and giveaways have always been there on Namecheap’s twitter feed. They post a range of interesting questions related to both the big game and information technology during the American Football Tournament. This way they keep their fans interested and related to the company’s niche.
- Stick With It
You cannot give up even though you don’t see immediate growth on Twitter. It’s a marathon, not a sprint. You can take Coffee Groundz, a Huston-based coffee shop, as an example. They are different from others and they are one of the first small businesses to set up shop on Twitter. They weren’t discouraged and didn’t take Twitter as a waste of time instead, they kept on it. It took a bit of time but it helped them to get thousands of followers thanks to a steady stream of tweets. They tweet their special recipes, promotions, pictures of fancy coffee beverages, etc. They even share video with the perfect online video editing.
- Provide a Balance of Work and Fun
An Atlanta-based executive recruiting firm named Bradbury & Partners pays special attention to the mortgage origination industry. It’s hard to grow a Twitter following with such a narrow niche but they have found a way anyway.
They use hashtags, sharp commentary, and links to questions they tackle on the Q&A social network Quora. They also post niche-related jokes, photos, and cartoons in order to provide a balance of work and fun.
- Keep Your Mobile users in Mind
You will never leave your smartphone. Neither will your audience. Mobile is the best way to market and consume information. Twitter was born mobile.
Food trucks have been very popular in the past few years. They frequently change the location and they inform people via Twitter when and where they will be. A popular L.A food truck named Kogi Korean BBQ tweets a lot of their delicious and ingenious fusion of Mexican and Korean cuisine. They actually got inspired seeing that taco truck fans were tweeting menus and locations of their favorite food trucks. So they immediately set up a Twitter profile and started updating the schedule, locations, and pictures of menu items to their customers. So, it’s better to keep your mobile users in mind when you’re using Twitter.
- Listen to Your Customers
Twitter helped JetBlue to earn accolades. They are still continuing his corporate effort to this day. They use Twitter as a customer service platform. He has incorporated a team in place who monitors and responds to customer queries, compliments, and complaints. The company also shares deals and discounts, travel tips as well as pictures from passengers to engage its 1.7 million followers.
- Promote Hard to Find Products
If you’re struggling with the weather, you should be on Twitter or your small business. You might wonder if it’s really the way to reach your customers, but it really is.
You’ve heard about MendezFuel, they were in the same boat. But how did they make a business like gas station interesting enough for customers to follow them on twitter?
Gas station convenience shops usually have similar products and those products are normally the same brand. The owner of Mendez Fuel recognized his opportunity as a fan of microbreweries and craft beers. It’s hard to come by those beers in a convenience ship as the microbrewery scene isn’t vibrant in South Florida as in other regions. But he knew that his followers will come to0 his gas station to get their hands on a frosty and unusual craft beer so he started offering them in his stores.
- Connect With The People Who Need What You Have to Offer
There are a lot of medical professionals on Twitter who are busy promoting themselves. But Dr. Sinkin from NY belongs in a different category. He really can engage his followers. He uses Twitter’s search function. He finds conversations related to the dental field by using third-party services. He introduces himself as a dentist when he sees a tweet that indicates someone has a toothache and then he includes a list of remedies to try. You can find a lot of people on Twitter who need your service and they will be surprised with your helpful advice.
- Use Twitter for Lead Generation
IdeaPaint features a paint product that turns walls into dry-erase boards. They reinforce their commitment to generating ideas and supporting creativity by using Twitter in order to generate leads. They focus on collaborative and imaginative spirit. They often mention their creative process throughout their tweets.
Twitter is not only for big companies with billions of dollars. Anybody can find a place on that platform. The key is the conversion. You have to pay good attention to your customers and reply back to their questions, compliments, and concern. If you keep their attention with fun facts, real-time information, and local flavor, you will be successful using Twitter as a marketing strategy.