Video marketing is becoming evermore prevalent, especially with social media and the rate consumers are viewing content on platforms such as Facebook and Instagram Stories. Shareable content like video has a massive reach across many, if not all, social media platforms, and if done right, can increase your business’s visibility exponentially. That is why it is important for businesses to look into ways that their video marketing can be done, this means checking out websites like Idomoo to gauge what they can offer as well as research into other platforms that can be beneficial.
This popularity, however, means there is a lot of competition on the internet. It has lead many to looking for new ways to get their video content seen. One of the best platforms to do this on is Spotify. Due to the nature of this platform, users will already have the volume of their devices turned up, unlike on many other media platforms. This gives you an opportunity to have your business message both seen and heard by your target audience. If interested, you can learn more over at https://ads.spotify.com/en-US/ad-experiences/video-ads/. This is just one way that you can compete with all the other videos online, especially those of your competitors. You also need to ensure that you are providing something worth engaging with and sharing. Marketers are likely to struggle if they create video content that is bland in an over-saturated market, making it vital for marketers to produce video content with an edge.
Stay ahead of the competition by reading the below video marketing trends of 2020.
1. Live video content
Think back to 2017 when Facebook Live was one of the most innovative marketing trends around. While Facebook Live may have died a slow death, that doesn’t mean live video hasn’t lived on elsewhere.
Instagram and Snapchat are two platforms that continue to hold great results when it comes to live video engagement. Many people “go live,” and these pieces of content are usually personal and incredibly engaging.
The content doesn’t have to be of the highest quality. You can have a quick Q&A with a leading figure within your industry, asking viewers to submit questions to Twitter or so on. This type of content is designed to take advantage of quick content that is easily attainable and even quicker to view. We want bite-sized content, as opposed to an hour-long stream that is broken up by adverts.
2. ‘Shoppable’ videos
What does this mean exactly? ‘Shoppable’ videos is when there are interactive video ads that feature links to products that are relevant to the video that is being viewed. Snapchat and Instagram Stories feature a lot of ‘shoppable’ videos, as this is the perfect platform for influencers.
It won’t be too long until you will be able to interact with products viewed on the video by simply hovering over the object. For instance, if a beauty blogger is showing off a night cream, you would be able to hover over it and be presented with a clickable link.
You will want to ensure that your video content is still findable and optimized for SEO. For high-quality video production, as well as the marketing that needs to accompany it, find a professional digital marketing agency that can help with both.
3. Vlogging will still be popular
We may poke fun at vloggers and consider their content cringy to watch, but that doesn’t mean it isn’t popular or working well. In fact, many of us are likely to have our favorite streamers, whether they be in the lifestyle, tech or gaming industry.
While vlogging used to be stuck to YouTube, there is a great expanse as to the platforms you can now vlog on, such as Instagram, Snapchat, and even Twitch (although the latter is usually used for video gaming). What’s more, there is a variety of content you can create – a live stream of you doing an ‘unboxing,’ a polished video that is of high-quality and dropping something important, a Q&A, or a stream of you out and about at Disneyland.