Herbalife Nutrition is well-known for being a leader in the weight loss and health industry by offering a range of products. The heart of the Herbalife program is its meal replacement protein shake, but the company also provides protein bars, teas, aloe beverages, and other health products. Athletes and people with fitness goals can use specialized products for extra hydration that supports physical activity. The full Herbalife program is customizable for specific health goals, and Herbalife Nutrition Independent distributors are trained to guide customers to choose the right products.
Mark Hughes, the founder of Herbalife Nutrition, created his company with word-of-mouth marketing, a model that continues to this day. Instead of making the products available in stores, Herbalife is sold by a global network of individual distributors. Therefore, Herbalife Nutrition is not just a health company, but also an entrepreneurship opportunity for sellers in the 94 countries where it is available. The goal of Herbalife Nutrition is to improve the lives of customers by selling quality products formulated with natural ingredients and designed according to the principles of scientific research.
The Herbalife Nutrition system helps customers lose weight by replacing two meals, often breakfast and lunch, with shakes, protein snack bars, and other products. The shakes are nutritionally balanced and come in a range of flavors, providing customers with a better option to the higher-calorie foods they would typically consume.
The final meal should ideally be a nutritious, high-protein dinner. Customers who only want to maintain their weight can accomplish this by replacing just one meal a day. The Herbalife Nutrition program is not only optimized for decreasing the overall calorie intake of customers, but the products can also boost metabolism and increase nutrition with special supplements. The meal replacement shakes use dairy and soy protein that provide crucial amino acids, and other vitamins and minerals essential for good health. The supplements utilize natural ingredients, including tea extracts, ginger, and herbs. Some of the products have specialized goals, such as Cell-U-Loss, which is designed to prevent water retention and Aminogen, which provides enzymes that improve digestion of protein.
Mark Hughes founded Herbalife Nutrition in 1980 and began selling his meal replacement shakes from the trunk of his car. His inspiration for establishing the company was witnessing his mother struggle with losing weight and die prematurely for reasons he felt were related to weight management. Hughes created the meal replacement shake to provide a reliable weight loss method that incorporated high nutrition. As his company grew and the product range expanded, Hughes utilized a direct sales model in which individual distributors educate people in their communities about Herbalife Nutrition. Each distributor is in charge of coaching and guiding its network of customers, and the products are never available in stores. Distributors buy the products at a discount and sell it to customers for profit, while also having the ability to recruit other distributors. The company trains distributors on how to provide personalized guidance to their customers and provides them with the opportunity to run their own entrepreneurial business. The Herbalife Nutrition model provides customers with more customized support during their weight loss journey. Today, more than 3 million Independent Associates are offering Herbalife products in 94 countries. Herbalife Nutrition has corporate headquarters in Los Angeles and also has 8,000 employees around the world.