The popular market places like eBay and amazon have restrictive selling polices, that encourage the merchants to have their own online stores. Sellers can start their own online store and get numerous benefits. The main advantage is that he has complete control of their customers and products. He is completely independent in taking decisions and offer discounts according to his desire. According to the latest research, 70 percent of the people in developed countries prefer to buy a thing from their home through online mediums.
What is it e-commerce and how to do it:
Any business transaction which is conducted online is termed to be e-commerce. In simple words, the buying and selling of goods and services with the help of the internet are known as E-commerce. E-commerce can include different types of businesses and activities such as online banking, online selling, payment gateways, online ticketing, online reservations, online auctions, and many other similar activities.
5 tips for starting an online store:
In this era of competition, there are thousands of different online stores and competing with them is not an easy task. Before you build a strategy for a successful e-commerce store, you need to understand some things in the process. There are some common and useful tips for starting an online store are discussed below:
- Web design:
The design of the web plays an important role in the success of any online business. it is not important to have all the best possible products in your store, but it is very important to have the best customer service. If your website is lousy and difficult to use, then your business might be at risk. According to the research, almost 93 percent of the customer only attract the appearance of the site and make a purchase if he finds it interesting. So it is important to have a user-friendly and attractive website.
If the customer first time visits your ‘’ about us” page then it means he is interested in your website and he will definitely buy something. If the customer is not interested in your site then he will never visit this page. In ‘’ about us” page you have to describe your information like achievements, licenses, email, address and other useful information to engage the customer.
Showing the partnership of big companies can increase your reputation and attract more customers. People are now brand conscious and they will choose the reputable sites for purchasing. If you want to have a successful business online then you must have links with famous brands or sites.
Customer support is very important for every business. Customer support can help to retain the customers for the lifetime. The purpose of customer support is to help the customers in purchasing and after purchasing. If a customer faced some issue then customer support will help him and answer his queries. It is necessary to have a live chat feature on your website that works 24/7.
As we all know social media is the best and the cheapest source of advertisement for anything. Even famous brands use social site to advertise their products or services. You must advertise your online store on social platforms; this will save you extra cost and bring more customers.
An opening an online store is easy but if you have the proper working on it. Anybody can start the online business and built the website, but it is important to have the number of customers on your site that can buy products from you. You must have to gain the trust of the customer and deliver them the best services and retain them for the whole life. All these tips are useful for opening the online store.
The article was written in collaboration with Omnis – a digital agency that develops advanced world e-commerce sites.